ELIZABETH JACKSON: Residents of regional centres in New South Wales will be asked to send postcards encouraging friends and family to move to their city.
It's part of the Evocities campaign which aims to lure Sydneysiders out of the big smoke and into the regions.
Barbara Miller filed this report from Orange in Central Western New South Wales, one of the seven cities involved.
(Noise from inside a cafe)
BILL PARIANOS: Post divorce, post a lot of things, post job, post career move. Just decided that I wanted to make a change and actually make a change out of Sydney. And Orange, the great food culture seemed like an obvious choice.
BARBARA MILLER: Bill and Lisa Parianos moved from Sydney to Orange around three years ago and set up a cafe. They say they've never looked back.
LISA PARIANOS: We opened, obviously there was a need in Orange for a cafe. And people were very passionate about their coffee and we filled that niche I think. We are surprised, blown away with the response.
BARBARA MILLER: The Evo in Evocities stands for Energy, Vision and Opportunity. And the seven cities marketing themselves as having that are Albury, Armidale, Bathurst, Dubbo, Orange, Tamworth and Wagga Wagga.
EXTRACT FROM RADIO ADVERTISEMENT: Please honk when you hear the time that you use up every day in travelling to and from work. One hour (honking), two hours (honking), three hours (honking).
It may be time to consider starting a new life in a new city. Visit Evocities.com.au...
BARBARA MILLER: This is rush hour in Orange at the main intersection in town. Cars at each light change are only backing up maybe two, three maximum four.
I have to say last night I was starting to almost get a little stressed as I drove through the centre of town for evening rush hour. It was just a little bit busier than I might have expected. But things flowing very well this morning.
Coppied by http://www.abc.net.au/worldtoday/content/2010/s3032902.htm
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